4 Considerations for your Digital Marketing Inception
Last weekend I had the chance to watch the movie “Inception” again. For those who did not watch it, it is a movie about agents that have...
Are you paying attention to Subjectivity in your Digital Journey?
As part of strategy development activity we ran, we wanted to perform impact analysis for the strategy on the different digital consumer...
8 basic principles for Digital Excellence
According to Tom Peters and Robert Waterman, 2 management consultants from McKinsey who have been identified as Management Gurus in the 20th
Who is Your Digital Consumer?
The biggest challenge in the digital world is the perception that consumer engagement has taken place! A lot of companies make the...
The Birth of the Digital Consumer
In today's digital age, the age of internet of things and the age of the virtual communications, interactions and reality, we spend equal...